I recently designed a logo, website and poster for Brilliant Idea – a new microcredit program that is being run by Lighthouse Innovation on behalf of the ACT Government.
I was so happy with the way the logo turned out – bright and bold and striking. It’s funny – in the beginning the client was adamant that they didn’t want pink, and then part way through the process said “how about trying the logo with something bright, like fuschia.” It was the right call – I think the blue and pink work beautifully together, providing a balance and brilliance. The exclamation mark (the I in Idea) of course represents the eureka moment of an idea.
Along with the logo, I designed a website template, which was then coded and turned into a live website by another company. Here is the designI did for the front page of the Brilliant Idea website:
You might recognise the faces of three fabulous Canberra business women in the photos above. They all kindly gave permission for their photos to be used for the microcredit website. Left to right: Clare Incher from h for handbag, musician Sarah Daphne Foo with ukelele, and Heather from Handle with Care. I photographed these three (and many others) when I was asked to document the November Handmade Market for organiser, Julie Nichols, and I knew they would be a great match with this project.
I also designed an A5 poster for publicity of the microcredit program. They needed the poster provided to them in a format that they could easily edit themselves, to change the venue and date information for subsequent information sessions that will be run throughout the year. So I designed as usual and then inserted that design into a Publisher document as requested, with an editable space for them to insert the information session date, time and booking details as necessary.
If you need a logo or some design done for your business, why not contact me to discuss it further?
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Logo, Poster and Website - February 2010