Red Instead

Instawalk around New Acton, Canberra

Today I went on an Instawalk around the amazing Nishi New Acton area of Canberra, as part of the Human Brochure campaign that I’m involved in.  We were lucky enough to have Australia’s only professional Instagrammer, Lauren Bath ( @laurenepbath ) with us and she gave us some tips and insights while we walked.

Here are some of my fave photos from the 2 hour walk:

From the NewActon website:

NewActon is a mixed use precinct incorporating landscaped gardens, art, retail, residential and commercial spaces all linked by an inspired vision. NewActon is more than just a place to live, work and play–it’s a living art and design precinct that has won more awards (local and national) across architecture, property development and urban design than any other in Canberra’s history.

There is so much to feast your eyes on at the NewActon site, from the striking reclaimed wood used in the entrance to many instances of public art scattered around the grounds, it is really something special for Canberra.

The branding and signage is simply awesome and as a graphic designer, it really resonates.  There is attention to detail in every space and lots to do including seeing a movie at Palace Cinemas, eating at one of the many restaurants in the area, or take in an exhibition at the Nishi Gallery.

After the Instawalk wound up, we got to sit and chat with Lauren Bath herself and ask a few questions about what she does.  She was able to let us in on her workflow, the importance of discipline and consistency and talked about the ethics and business of being Australia’s only full-time Instagrammer.

From an article about Lauren at

How do you market your services?

I can provide ‘x’ amount of uploads, high res images, marketing analytics and reports and media value. I now use a top-of-the-range Nikon D-800 to shoot, and upload edited photographs to Instagram. I have base day rate when I’m out on my own for a client, solo style. I also plan and host my own campaigns and ‘Instameets’, which I charge an agency rate for. Clients receive high quality images after a campaign, which they can use on social media only. If they want to use images for other purposes they can purchase them.

Another article at Evolve Social says:

So what images work well on Instagram?

Lauren believes social content is completely different to regular photography and that stock images do not work on social media.  She says social media content doesn’t need to be difficult and that in most cases it is just point & shoot. Brands and agencies she says cannot afford to hire a photographer at $1,500 a day plus the extra costs. They simply need a stack of images or fast content to post regularly and this is where Lauren steps in. Some of the types of shots that are popular at the moment are “from standing where I am” & “follow me” shots because they offer the viewer the perspective of almost being there and experiencing the moment themselves.

How seriously do you take Instagram, and have you ever thought that it could become a full-time role for you?  If you’re on Instagram, let me know in the comments so that I can check out your photos.  I’m on Instagram (and everywhere else really!) as @redinstead.


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