Recently I worked on some logo ideas based around my initials, JL for Jen Leheny. I wanted to keep things simple and go for a modern classical look.
I love seeing what happens when I sit down to make many variations on a theme. Here are some ideas that I played around with:
This one is my favourite and my final choice:
Modern, simple, a little bit abstract. I love the contrast of the smooth curve of the J and the straight lines of the L. Here it is again, showing variation in sizes:
Would you like me to work on a design for a logo for your business? Please get in touch so we can talk about it some more.







