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Logo: JL

Recently I worked on some logo ideas based around my initials, JL for Jen Leheny.  I wanted to keep things simple and go for a modern classical look.

I love seeing what happens when I sit down to make many variations on a theme.  Here are some ideas that I played around with:

This one is my favourite and my final choice:

Modern, simple, a little bit abstract.  I love the contrast of the smooth curve of the J and the straight lines of the L.  Here it is again, showing variation in sizes:

Would you like me to work on a design for a logo for your business?  Please get in touch so we can talk about it some more.

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  • Business Card and Logo: Viva Handmade

  • Business Card: Cheeky Textiles

Red Instead

Red Instead

Red Instead can design a professional logo, branding, identity, business cards, flyers, postcards, brochures, ecommerce site, blog or company website for your business so that you can send the right message to your customers. We also offer domain registration services and website hosting for our clients and we can talk to you about social networking and what it could do for your business, demystify Facebook and Twitter, and help you decide if you really need a Custom Facebook Fan Page or Custom Twitter Background for your business. Red Instead offers a range of photographic services including event photography, product photography and portrait photography.

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    avatarEvent Photography - December 2009
    I engaged Jen Leheny to take photographs at the launch of my book Riley and the Dancing Lion. Jen insisted upon knowing what kinds of shots I was after, of whom, what type of style, angles, etc. Then when it came to the actual event, Jen was prompt, unobtrusive, warm, enthusiastic and worked the room like magic, capturing moments that were unstaged, natural and thoughtful – exactly the types of photos I love the most. She also snapped plenty of fantastic ‘official’ photos, despite the challenge of a room full of helium balloons, and the resultant photos were absolutely beautiful. I wouldn’t hesitate to engage Jen’s photographic skills again.

    Tania McCartney
    Tania McCartney
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  • Red Instead Loves

    Handmade Market. Held quarterly and showcasing the best independent designers in Canberra.

    Brilliant Idea. Providing Microcredit Loans and mentoring to Canberra women on low income for the purpose of starting their own business.
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All content and design © Jen Leheny and Red Instead. All Rights Reserved. Red Instead is located in Tuggeranong, Canberra. Contact Jen on 0411 224 314.
Red Instead is located in Canberra, Australia but we can service clients in Canberra, Sydney, Melbourne and other parts of Australia remotely.
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