Logo & Identity Services

Your business logo and identity are so important – you need to get them right.

When setting up your business you ought to think long and hard about your business name and the image that you want to give to your business. How do you want your clients to see you? How do you want your peers and competitors to see you? How do you want the media to see you? You will have many target audiences and your logo will need to be all things to all people.

A designer can help you translate the vision for your business into a graphical element that says exactly what you want it to. A designer will take into account colours and how we perceive them. You might be familiar with the idea of colours being associated with certain feelings – red for attention, blue is calming, and so on. You will need a logo that works well in colour and loses none of its meaning when rendered in black and white, say in a photocopied or faxed document.

A designer will also take into account the different ways that you will want to use your logo – both small and large. There are a great deal of logos that have been done by “the son of a friend who is good with computers” and the logo looks almost unreadable at very small sizes, or it’s not scalable to very large sizes. You may only want business cards at this stage, but you may need an outdoor banner down the track.

» Contact us to talk about your logo needs.