Client: Erica Soy Candles
Erica wanted to give her business a professional new look so she came to Red Instead for some help. She spent a lot of time talking to focus groups – her trusted friends and work colleagues and she canvassed ideas with them. When Erica came back to me, she knew exactly what she wanted and the first thing she did was to change the name of the business (Hugs & Kisses Hand Poured Soy Candles by Erica) to something a bit snappier – Erica Soy Candles.
I designed a logo to celebrate the new name (Erica Soy Candles) and the design was very understated, with minimal styling and lots of white space.